Parulina - Fine Jewelry


Parulina - the latest fine jewelry collections by designer Parul Kuki Seth: rings, earrings, necklaces, pendants, bracelets, and more. Based in New York, NY we set the trends in fine jewelry. Discover and learn how to purchase the most beautiful jewelry in the world.

Bespoke Jewelry

At Parulina, we are delighted to take on bespoke projects of nearly any scope. Bespoke commissions are a natural extension of Parul Seth's visionary and hand's on design sensibility. 

Parul invites clients to join her in the creative process to create beautiful pieces which are exclusive, one-of-a-kind, and catered to your specific needs.


The process of creating a bespoke piece is truly a labor of love. The journey begins with your emotions, your love, and your dream of what is to be. Your  memory becomes Parul's inspiration-whether it is a special stone that has inspired you, an important life milestone to commemorate, or a family piece whose time has come for reinvention.

Parul has extensive experience with colored diamonds, one of a kind stones, and her background as an artist allows her to bring to life exactly the vision that is in your mind. From there, your bespoke creation takes shape in sketch form-sketches which are themselves works of art.

As a certified diamond appraiser, Parul is well-versed in helping client’s to procure the ideal stones.  She is also happy to incorporate important stones from a client’s own collection. 

Our jewelers work in 18k pink, yellow and white gold, as well as platinum and palladium. Some bespoke clients choose to incorporate metals from within their own collection. Please note that Parulina also offers special orders to whereby we can modify a piece from one of our existing collections to your specification.

All bespoke commissions are designed and made in New York City by our highly-skilled jewelers under the attentive direction of Parul herself. 

Come and visit with us in our showroom in the heart of Manhattan-meet the designer, join us for a glass of champagne, and be introduced to the endless design possibilities in the mind and word of Parulina!

Bespoke Pieces by Parulina


34 East Putnam Ave Suite 124, Greenwich, CT 06830 | Office: 917-438-7061 Fax : 917-591-4599 |